July 25, 2008

Non-Gaming Total Rewards

Harrah’s will launch Non-Gaming Total Rewards on August 12, 2008. The program will finally acknowledge and reward guests that have been overlooked thus far. Today, instead of gaming, many people spend their hard earned cash on spas, golf, shows, shopping, clubbing, drinking, and dining. Soon it will be possible to earn Diamond status without ever dropping a dime in the casino. All you need to do is sign up for a Total Rewards Players Card, if you already have an account, be sure to share your number at check-in or check-out. Charge all expenses at Harrah’s properties to your room and your account will be credited accordingly within two weeks. If you won’t be staying at a Harrah’s property you’ll need to show your Total Rewards card when you make your purchases. You earn one point for every dollar spent. Every five dollars spent earns one tier credit. The points and tiers are earned and redeemed just like they always have been for Total Rewards. To really make the most of it, charge your balance to your Harrah’s credit card and earn two times points. It really is a great loyalty program, I hope MGM/Mirage follows suit.

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